With the surging popularity of Pinterest, there are a number of ways to use the content-sharing social media website to bolster the efforts of a college recruiting program....more
Dominion Enterprises recently held its third Hackathon and, for the first time, it included college students in the event that’s designed to be part idea incubator and part recruiting and branding tool....more
Most employers involved with college recruiting are looking for at least a portion of their recruits to come from advanced degree programs. These candidates are prized because their their advanced educational training gives them a depth of knowledge to go beyond routine job tasks—a capacity that employers view as adding creativity and innovation to their work force. ...more
A positive candidate experience is one in which the candidate obtains the key information that allows him or her to make a better decision about the job, says Gerry Crispin, co-founder of CareerXroads, a staffing strategy consulting firm.
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Nearly all participating seniors said they use the company website to search for jobs and nearly as many specifically cited using the company website for job postings....more
A multi-faceted and flexible branding approach can enable your organization to break out of the pack and make a successful impression on students—on campus and off, online and in person. Representatives from two organizations with strong brands—KPMG LLP and Ernst & Young LLP—share their views on what works for them. Employers use a variety of methods to differentiate their organizations from others—to “brand” their organizations to potential job candidates. Ultimately, you should strive to build a brand that provides an “honest and compelling reason why someone would want to join and stay with the company.”...more
While there’s never a good time to slow down your marketing efforts, there are times when increasing your efforts can truly pay off. Now is such a time, says Sue Keever-Watts, founder of the Keever Group. “When the economy is down, there’s much less ‘noise’ on campus,” Keever-Watts explains. “In other words, fewer companies are aggressively marketing; therefore, it’s a perfect time for companies to take a leadership position on campus.”
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To be effective, employers need to achieve their own hiring and/or branding goalsand meet the expectations of the students, who want to network with recruiters and find out about internship or full-time opportunities....more
Joanna Clark, AT&T, talks about how her company went "paperless" and used mobile recruiting to find new college hires....more
Just for NACE members, Member News is published monthly to give you easy access to resources, tools, benchmarks, and more related to a specific issue or topic. This issue is on branding....more